Understanding Public Relations

Understanding Public Relations
Product Code: Understanding Public Relations
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Understanding Public Relations

By John O. Okpoko

The book acquaints readers with the concept of public relations, history of public relations, public relations organizations and activities, theories and strategies for services and development as well as ethical issues in the practice of public relations. It is a book that showcases the place of public relations in the contemporary world and its impact on people and organizations. The field is diverse, dynamic and evolutionary. 

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